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Marketing : analiza, planowanie, wdrażanie i kontrola / Philip Kotler. - Warszawa : Gebethner & Ska, copyright 1994. - XXX, 743 strony : rysunki, wykresy ; 27 cm.
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There are copies available to loan: sygn. FV-60604 (1 egz.)
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Tytuł oryginału: Marketing management : analysis, planning, implementation and control
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